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BMW Confirms 1-Series M Coupe With Official Teaser
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About a year ago, BMW's M Division development chief said a 1-Series M car was off the table, and hopes were consequently deflated. But now, finally, after a spate of spy shots, BMW has finally confirmed the car's existence and released a new teaser video to boot.
Unfortunately, the teaser doesn't really show us anything we haven't already seen in the months of spy shots, but at least we can rest easy that a new BMW M car is on its way--one that promises to be compact, nimble and light, something we haven't see from BMW or its M Division in a very long time.

The reasoning behind the decision to introduce an M car below the M3 is that as the rest of BMW's M range goes further upscale, attracting new and younger buyers to the brand means BMW needs a car positioned accordingly. Expect pricing to start out around the $45,000-$50,000 mark in the U.S., about $5,000-$10,000 below a typical M3.

That should get you behind the wheel of car with around 350 horsepower churned out by a twin-turbocharged straight six engine, as well as all the usual assortment of M goodies. Check out the video below and the read up on all the details in our previous story by clicking here.

Posted by KGB on 09-JUL-2010

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